Loretta started her career in the early ’90s being trained by some of the best in the business at the ABC working on the Bush Tucker Man history series, Quantum and Living in the ’90s. She creates content that seeks to inspire thinking, engages hearts and mind.
In 2020 she remotely directed via zoom during the COVID lockdown artist around Australia to self-film their creative journey, this series inspiring intimate stories that captured a moment in time through the eyes of a diverse group of artists who self-filmed during the lockdown March - June 2020. "Watcha Doin' Today".
1999 her first documentary series It’s a long way 4 x 60 examined the realities of working in the Australian music industry air on Channel [V]. 2002 she directed for Becker Entertainment InspirAsians, a mico budget 8 part biographical documentary Arts series for Channel 5 MediaCorp Singapore. Moving to London in 2005 she joined the Charity Global Angels UK full time filming short observational documentaries in India, Kenya and Khayelitsha South Africa working with highly sensitive issues and vulnerable contributors in unstable areas, she crafted stories as part of their funding raising and awareness.