Farrell Network is a video production and digital media business based in Western Sydney.
We focus on authentic storytelling to connect audiences to your business.
Farrell Network – content that inspires thinking and engages hearts one story at a time.
We create video and audio content for a range of platforms as well as providing professional media training for business, teachers and budding filmmakers.
Loretta Farrell is a content creator and passionate storyteller with credits in broadcast factual documentary, lifestyle and reality television. Loretta has worked in Australia, UK and Asia for network television, corporate branding and charities. She brings her global broadcast experience helping you to create content that connects audiences to you.
About Loretta Farrell
Loretta started her career in the early 90s, trained by some of the best in the industry at the ABC, working on the Bush Tucker Man history series, Quantum, Living in the 90s and GP (Drama).
She has produced and written half hours, hours, series produced 3 shows, co-produced a twice-weekly live show, directed multi-camera live recordings, created and edited podcasts and everything in between.
Her first documentary series, It's a Long Way (1999 - 4 x 60), examined the realities of working in the Australian music industry and aired on Channel [V]. In 2002 she directed InspirAsians, for Becker Entertainment an 8 part biographical documentary arts series for Channel 5 MediaCorp Singapore.
Moving to London in 2005, she joined the charity Global Angels UK full time filming short observational documentaries in India, Kenya and Khayelitsha South Africa, working with highly sensitive issues and vulnerable contributors in unstable areas. She crafted stories as part of their funding raising and awareness.
In London, she trained 75+ volunteers in all accepts of media production from filming to editing for Hillsong London. She continues mentoring and training and has lectured at AFTRS in Sydney and professional development workshops for community radio station 'Hope FM 103.2' in Seven Hills.
During 2018-2019 Loretta worked with an upcoming young director, editing and shaping the ABC iView series Studio A, 6 short profiles on a Sydney-based collective of artists with intellectual disabilities.
In 2020 (during the COVID lockdown), Loretta created a 14-part YouTube series called 'Watcha Doin' Today' – an original Farrell Network production. She remotely directed artists around Australia to self-film their creative journey. This is a series of inspiring, intimate stories that captured a moment in time through the eyes of a diverse group of artists.