Imagine. Create. Watch.

​Loretta Farrell is a broadcast professional with over 28 years of experience working with television networks, NGOs and corporate clients in Australia, the UK and Asia.

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In 1985 she walked onto the set of “A Country Practice’ as an extra, and over the next 3 decades she has worked on the field, in studio and in post-production across most genres and roles.

 

Loretta now spends 90% of her time telling great stories in post. And is highly skilled in developing stories from unstructured content, building depth to characters working to tight deadlines.  

 

The other 10% of her  time she is developing, shooting and editing her own short films and teach herself the bass guitar watching YouTube.

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As an experienced Offline Editor and Post-Producer, Loretta works remotely, from her studio along the Nepean River.